This ad has a very poor use of type. The strongest visual element is contrast which acts as a visual weight to push the balance between the photo and the text. There is no other elements or principles connecting the logo, motto, or picture together so all the elements within the composition lack connection.
Even though it might be a bad advertisement, I find it to be also pretty funny in an absurd way. I do have to give the title some credit though, it's the same color as the type on the bottom saying 'BE STUPID'
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